Marketing Plan for development of Multi-Cultural Calendar.

TABLE OF CONTENTS 1.0 Executive Summary 2.0 Situational Analysis (from exertion perspective) 2.1 Costs 2.2 Profits 2.3 Competitors 2.4 Macro environment merchandise abridgment 2.5 market place demographics 2.6 marketplace needs 2.7 Market trends 2.8 Market proceeds 2.9 SWOTT analysis 2.9.1 Strengths 2.9.2 Weaknesses 2.9.3 Opportunities 2.9.4 Threats 2.9.5 Trends 3.0 Marketing Strategy 3.1 pecuniary plan 3.2 Market objective 3.3 Target market 3.4 Segmentation 3.5 Differentiation 3.6 spatial relation 3.7 Market research 4.0 harvest life cycle 5.0 dispersal 5.1 Product features/specifications 5.1.1Specification 5.1.2 Packaging 5.1.3 Branding 5.1.4 Attributes 5.1.5 Benefits 6.0 Pricing Strategy 6.1 Market dodging for distribution and promotion 6.1.1 initial determine strategy 6.1.2 After January 03 pricing strategies 6.2 Projected profit and loss parameter 6.3 Controls 6.3.1 How go out you monitor progress 7.0 Recommendations Appendix A Appendix B 1.0 Executive Summary S hades of Seattle (Shades) is a high quality, upscale big-ticket(prenominal) new form of calendar. Its theme of unsuited ethnic college adult female modeling in their Seattle backyards, so to speak, is new to the calendar market. It likewise differs from other calendars by the itinerary it is marketed. It is in barbershops not Barnes and Noble.

Its rate market of men from all told ethnic backgrounds from age xviii to thirty living in Seattle makes the marketing strategy much creative. This calendar will be sold on armed forces bases with the models signing the calendars. Release parties ar also planed using the media to abet the calendar. The! se calendars will also be seen where the target market is such as urban robes stores, universities, airports and record stores. 2.0 Situational Analysis As time has passed, ethical engrave diversity has become more and more evident. Meaning, people of contrary nationalities, background and heritages have become friends and are living in the same regions, cities and neighborhoods. This is not the case in just aesthesis area... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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