Marketing Research on McDonalds (Australia) Essay

Marketing Research on McDonalds (Australia) - Essay Example It can be said that the marketing efforts for any product or service should always be line with the SMART framework. The SMART framework which essentially focuses on the guidelines related to specific, measurable, achievable, realistic and timed parameters helps to develop a highly integrated marketing plan within a time bound frame (Stone, 2001, p.15). The SMART objectives when implemented in a marketing plan in a properly organized and phased out manner helps tremendously to the process of increasing the productivity of the marketing plan (Mullin, 2010, p. 34). However, the following processes can be followed for the purpose of implementation of SMART objectives within the marketing plan aimed to bring focus and generate consumer interest on the globally present McDonald’s brand in the Australian market. Specific: In order to increase the effectiveness of the marketing plans, McDonalds should focus towards a specific group of consumers or the relevant target audience. Identi fying the specific consumer needs with regards to demography and age group, will lead to the better conversion and increased sales for the products of McDonalds in the Australian region, while effectively trying to generate advantage from the need fulfillment perspective. Measurable: For the purpose of better targeting, demand estimation as well as measuring the effectiveness of the marketing plan, McDonalds should employ various strategies related to data analytics to increase the relevancy of the marketing exercise. Achievable: After the process of effective demand forecasting as well as the estimation of the target audience, effective setting of targets on a monthly basis has to be made for the forward growth of the business. Focus should be on the point of setting sustainable and achievable target growths for the process of generating motivation of the sales team. Realistic: Effective consumer data analysis has to be done for promoting setting of realistic goals while taking int o account the various parameters related to change factors. Timed: While designing the marketing exercise, McDonalds should focus on setting a time limit for each activity in the marketing plan. The process of setting a time limit should comprise of setting a time limit for the development and designing of a new product or service. The time limit should also be fixed on deciding the duration of employing the various mediums for the process of value communication of the product or service in the Australian market. Timing the marketing activities is essentially important as this helps in generating a measure of the level of effectiveness of the various departments of the organization as well as the relevancy and effectiveness of the various platforms of marketing. 2. Having a highly effective and attractive positioning statement in the forefront of the marketing campaigns is a highly vital factor as it can hold the key to the making or breaking point related to the success of the mark eting campaigns. The reason behind it is associated with the fact that the positioning statement helps in the process of identification of the brand by the target audience as well as the competitors at large, while increasingly creating favorable points of difference with rival brands (Capon & Hulbert, 2007, p. 253). It can be said that the target audience which essentially comprises of the consumers of the Australian market prefer to have a food packaging which clearly highlights the