Consumer behavior apply to e-dating Essay Example | Topics and Well Written Essays - 2000 words

Consumer behavior apply to e-dating - Essay ExampleThe study will take an investigative approach, which involves the utilize of conceptual models aimed at boiling down to the aptitude to endow with appropriate matches by dint of successful demarcation to customer services enhanced by the internet and based on the sound customer transaction administration practices. The models used in this survey include the Nicosia model, the HowarthSheth Model, and Bettman working model, which facilitate privacy and honest oriented environment for customers. It is imperative to note that the whole study of consumer conduct blends diverse opinions and views from sociology, social scholarship and anthropology, psychology and economics (Rosenthal & Knighton, 2002). On the other hand, consumer behaviour can be defined as the change or study aimed at understanding diverse decision-making procedures embraced by buyers at dissimilar situations. Similarly, the buyers individual features are included in the consumer study (Conti, 2009). Such characteristics include demographics and other variables correlated to the behavioural variables aimed at determining what the consumer wants. It is observed that the customer behaviour analysis has re-discovery of the real meaning of marketing through the reaffirmation of the significance of the buyer (Out of Pocket, 2009). For instance, a lot of emphasis is given in the customer kin management, customization and consumer retention. Nicosia model Consume e dating refers to courting a partner with an anticipated facial gesture over the internet. The Nicosia model describes the relationship amid the firms and the consumers. The model focuses on the conscious decision making behaviour of the consumers, where the act of purchasing is only one stage of the wholly ongoing decision process of consumers. The flowcharting cognizance by Nicosia simplifies and systemizes the variables, which affect the consumer decision making. Consider the illust ration below, which help in understanding the process of e dating Courtesy of HAINES, G. H. (1969). Consumer behaviour learning models of purchasing. New York, The Free Press etc.. The internet complements the stuffy business strategy in business to customer relations establishment, and this is particularly the online dating. The web-enabled expertise does not pop off the need to design a sustainable cutthroat benefit and does not revolutionize the configuration of an effort (Gao, 2005). It is imperative to note that, the internet and online business fits well in the Nicosia model. The internet serves well in as a tool and firms are required to share this perspective for the successful application and level best benefits. This study establishes that, five forces determine the configuration of any industry (Gao, 2005). They include the level of rivalry amid contenders barriers to entry, give away of proxy products, the bargaining power embraced by buyers and the bargaining power of suppliers. It is observable that, numerous companies, which have been, designed exclusively on the internet, with no authentic value and lofty price ratios have remained dotcoms, which have failed miserably (Gao, 2005). On a similar note, a couple of successful online companies have fallen victims of similar situations,