Bank of America case analysis Essay Example for Free

Bank of America case analysis experimentProblem statementThe main problem in this case is that whether bank of America add the vex app and add much modernistic features or not. If they add the new complexity application, it could exist lot of money, and it could in any case give their users some negative effect. Like the case described it is unclear if users were ready to sign up for mortgages or credit cards on their wandering(a) phones. BofA concerns about how the mobile banking affect their guests. Because behavioral actor is very important that made muckle to accept the new things reluctantly or not. From the commercialise mint we know that there are three main campaigns that people not to use the mobile banking concerns of security, cost of data, less value. So if bank of America want to add their new app or add more futures, they should cope with those three factors at first.RecommendationI think bank of America should add new apps, because they faecal matter get improvement about their customer loyalty and satisfaction, and they can infer more market share form this way. If they didnt build it, maybe they will behind that of other banks. Another reason is that with the development of the communication technology, there will be have full of the customers have their smartphone rather than the standard phones, so it can give bank of America more confidence to add app for smartphone customers. One of the roughly reasons for people not using mobile banking is the security concern. So how to improve security on peoples mobile whatsiss has become a very important thing. They can make an external device for their mobile banking. The external device can insert into the headphone jack on smartphone. After the connection, customer should slide their card, and accordingly system will be prompted to enter some personal authentication information, and then will send a message for their smartphone to get the verification code before use the mobi le banking to do their sum up activities. Customer can get this external device for free if they open an account at bank of America. But if they lost it they should pay it for $30 to get another. This external device can make sure that customers dont have to worry about security issues. With this security problem solved, BofA will gain more customers and more market shares.