Marketing changes :: essays research papers

on that point make been many significant changes inwardly our society. One of this is the changing gender roles within our society and another is the changing attitudes toward health & fitness. Both of these deem impact on consumer preferences or buying habits.Gender roles atomic number 18 no chronic as accurate as it once was. There is at a time a trend of reserved roles. This is due to the continued growth in a number of dual income kinsfolks. There has been an increase of wo hands in the workforce in the fast few years.Wo men in the paid workforce spend little time blacklegping than the stay at home women. They tend to hook in the evenings and on weekends due to their busy schedules. They tend to swap lines which they shop in due to convenience. This happens due to the time constraints but still earning an income they be less likely to be price conscious. The working women are much likely to purchase convenience foods and products and they tend to be brand and sto re loyal.In this current society women have different material (clothing) necessarily to the stay at home women versus the working women.Males are now besides more involved in purchasing household products. Some men now do their obtain via the internet rather than physically cypher the stores. Because they use this type of method it is harder to record their purchasing habits. They have locomote away from traditional roles. Women are now taking a greater role in deciding which products to buy. Buying decisions have moved away from being male/husband denominated to become automatic. i.e. many families now have two cars and they tend to make their purchase decision separate.Direct marketers are now targeting time pressured women who use catalogues, telesales and internet sites as ways of shopping may it be for clothing as well as household and family needs. They have also used this method to target men who now also do the shopping. Marketers who are aware of this change have ge nuine changes to their product design and advertising appeal/styles. Some advertisements have been collateral and some offending. I.e. Detergent Ads.Marketers are increasingly attempting to cash in on the belief that men are getting in touch with their effeminate side.Many businesses have now marketed their services/ products to suit these changing gender roles. One of this is restaurants. Plenty of them now offer home delivery service. There is also an increase in takeaway stores catering for these busy men and women.