General Mills Case study

To: Mr. James Bell, CEO Operations Manager Date: declination 14, 2006 Subject: patience Analysis EXECUTIVE SUMMARY In 1989, the General Mills management aggroup became aware of intricacy opport whole of measurementies in todays environment of globalization. The stagnancy in the cereal market in the join States indispensable the company to expand into new global markets. The philosophical governance of diversification had for the most part been a success resulting in the expansion into five misrelated industrial areas. Historically the companies efforts to eliminate into some areas outside the food area are of concern. These orthogonal areas of growth urinate been un palmy. The resulting financial losses were an impetus of relate and concern to the shareholders and brought forth Wall Street skepticism. It is my opinion that the strategical planning process is flawed. Corporate strategy is and must be the overall managerial game plan for a characterize co mpany; it extends companywide, an umbrella over all a widen companys group of business. The crafting of corporate strategy for a diversified company involves four kinds of initiatives and it is evident that these initiatives are booming in related industries since these market related acquisitions eat up resulted in a net profit increase.

Management must be aware that the overall province of corporate strategy is the certificate of indebtedness of all corporate managers. Senior corporate executives normally have lead responsibility for devising corporate strategy and for choosing among some(prenominal) recomme nded actions bubble up from lower level mana! gers. Key unit heads may also be influential, especially in strategic decisions affecting the businesses they head. Major decisions are usually reviewed and approved by the companys board of directors. This portion of strategy formulation is on track. The losses incurred are in my opinion a two prong problem. The first, upon reviewing the failures of diversification and acquisition it is apparent that...If you want to crop down a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper